Posted by: theovalich | December 18, 2008

Death of a legend: ABIT closes doors on December 31, 2008

End of 2008 will also mark an end of a company that is a direct cause for all those gaming oriented and overclocking oriented motherboards. Back in 1998, two companies released motherboards that were able to overclock the Celeron 300A from 300 MHz to 450 MHz with a simple BIOS tweak. One of companies was Iwill, now part of Flextronics, and the other was ABIT, now part of Universal ABIT group.

Sadly for the enthusiasts, ABIT was always known as the “weird” managed company, even by far eastern standards. It was well known that the old owner and CEO was “high on horoscopes as a junkie”. Hearing that somebody got fired with a simple explanation “your horoscope is bad today” was just unbelievable for a serious company. These moves undermined the confidence of engineers in the company and many jumped ship to competition, creating products such as Republic of Gamers, LANParty, Dominators and many more.

Well, everything comes to an end, and mismanaged moves ultimately drove ABIT to extinction. Courtesy of Cameron from TweakTown, I learned that Universal ABIT will close its doors on December 31, 2008.
This is an end of an era, but also an omen: if your management seriously mismanages the company, it will come back to haunt you, regardless of how powerful you might be at present time.

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